HI, I’M GRETCHEN.
ABOUT MY SHOP
Glad you found my shop.
I build brands and websites for small businesses doing real work, so the right customers can see what your value before they ever pick up the phone. Here's where that comes from.
It started in a laundromat.
My parents built a laundromat from the ground up while my dad kept his full-time sales job. I grew up there, and it was my first job as a teenager. I learned early what it takes to build something out of long hours and stubborn effort, and how much the people doing it deserve to be taken seriously.
That's who I build for now. People doing the work themselves, or close to it, whose business has gotten better than it looks.
THE WORK BEFORE THIS.
When AI started reshaping the agency world, generic work got cheap overnight. That makes the opposite worth more than ever: a brand that could only belong to you.
Big brands will always find someone to build that for them. Small businesses usually don't. They end up with a template, a logo from a contest, or a site someone's nephew put together. Then they compete on price, because nothing tells a customer why they're worth more. I built The Better Brand Shop to close that gap.
WHY A SHOP FOR BUSINESSES LIKE YOURS.
I grew up in Davis, California. After years in Chicago, my husband and I moved back during the pandemic to be near family and outside all year. We're raising three rowdy boys, camping when the weather's right and skiing when it isn't.
I'm up at 4:30 most mornings, building this business in the hours that aren't already spoken for. Most of my clients keep the same kind of hours. So I take your time seriously, along with your budget and the trust it takes to hand someone the face of what you've built.
AND WHEN I'M NOT at the desk.
I grew up in Davis, California. After years in Chicago, my husband and I moved back during the pandemic to be near family and outside all year. We're raising three rowdy boys, camping when the weather's right and skiing when it isn't.
I'm up at 4:30 most mornings, building this business in the hours that aren't already spoken for. Most of my clients keep the same kind of hours. So I take your time seriously, along with your budget and the trust it takes to hand someone the face of what you've built.